MARCY TOBIN – REALTOR

Freelance Social Media & Brand Identity Design | 2025

When I began working with Marcy Tobin, her social media presence felt outdated and inconsistent with the professional, approachable image she wanted to project as a realtor. My goal was to refresh her brand identity so that her online presence reflected the same energy, trust, and clarity she brings to her clients in person.

Marcy provided me with her existing logos and basic templates, which I then reimagined and expanded into a stronger, more cohesive brand system. I refined her color palette and typography, adjusted layouts for better readability, and developed custom Instagram and Facebook templates that balanced bold visuals with clear, easy-to-digest information.

Through these updates, I transformed her pages into a consistent, recognizable identity rather than just a collection of posts. The result was a digital presence that felt polished, welcoming, and memorable, helping her connect more effectively with her audience and grow her reach.